This time Art Pit presents you a shouting Italian artist and illustrator. After his works caught my attention I immediately realized that he is one of my favorites from now on. Unique retro motives in almost every picture of A. Gottardo definitely appealed to me. Muddy pastel colours and imitation of spoilages – everything seems so warm and pleasant that it brings some sort of nostalgic feelings.
Pseudonym “Shout” was created when he left one unnamable company which was known for suffocating creativity. So, after leaving his boss A. Gottardo shouted out loud and his voice was heard globally. Now he works with such giants as The New York Times, The Guardian or Penguin Books.
Gottardo’s book covers remind posters and past century’s book lay out tendencies. What’s more, minimal use of colours in wide areas is especially effective.
To put it briefly, Alessandro’s works are definitely masterful. They give you a strange feeling of both dismay and serenity but at the same time leave a huge impression.