Dutch design. I wonder if anyone who has at least slightest interest in any kind of design, hadn‘t heard of this word combination. I dare to doubt it. Netherland‘s art academies, known for forging one of the best future designers, attracts a lot of interest. Constructive design style became Netherlands’s trademark. In one or the other way, encounters with design coming from this country are pretty common. And each time it‘s a pleasant surprise. It looks like Dutch people aren‘t going to let this quality trademark gather dust. But this time, I suggest you give yourself a portion of constructive graphic images and take a look at one of the lesser known modern pioneer‘s Louis Reith works.
Louis Reith is a young artist and graphic designer from Netherlands. But his creative growth was affected by Belgium too, where he was inspired by local illustrators while working in one of the advertisement agencies. His graphic style partially formed there. In 2007, he moved back to Netherlands, where he combines Art & Crossmedia studies, job as freelance graphic designer and taking part in various personal and group shows.
While looking at his works, I try to understand and find a source of its magnetic attraction and charm. It looks as his formula is pretty simple: old book cover with appropriate aged texture covered in hand drawn geometrical shapes and lines. Simple and down to earth squares and triangles here obtains entirely new look. Sallow book paper, by its own gives vintage graphics sensation. We can sense influence from Dutch icon Piet Zwart and Bauhaus too. When most creators try to reinvent the wheel, it seems like the point of it all is just hidden in unexpected simplicity.
However, Reith‘s works mostly remind of winter‘s minus fifteen Celsius frost, dark, dreadful machinery of metal industry and distilled water. You can add atmosphere of draftsmanship lecture. It is clearly presented and reserved on metaphors design. To simplify – bold and true. Or is it the evidence of complex forms and abundance of color not being clearly the focal point of effective graphics and design? On this occasion, I would wish everyone to absorb a little bit of constructivism.