A Mature fashion and stereotypes

As we know, the fash­ion week is buzz­ing in London at the moment. I wouldn’t say that I’m act­ively inter­ested in fash­ion, but after dis­cov­er­ing some video works that made me smile and finally real­iz­ing that one of their cre­at­ors is Lithuanian Lina Plioplytė, which lives in New York, I decided that it will be a tasty bite for both me and you.

Fashion is an inter­est­ing, yet strange, cre­at­ive field, stand­ing between con­sumer soci­ety, life­style, per­sonal status and cre­ativ­ity, con­cep­tu­al­ity, and extraordin­ary expres­sion. I can add imme­di­ately, that Oxford street in London fright­ens me — crowds of people with piles of all kinds of clothes in their hands,- it’s hard to under­stand what pur­pose does ten dresses and fife pairs of shoes of seven dif­fer­ent col­ours have. I don’t like this side of fash­ion– mass con­sump­tion, waste, bor­ing magazines copy­ing each other, etc.

Though, there is another side of fash­ion– more subtle and inter­est­ing, some­times unpre­dict­able and sur­pris­ing, for instance, Leigh Bowery whom I wrote about once before. Perhaps the fash­ion and dress­ing related with a strong per­son­al­ity and life­style, not copied and ori­ginal is some­thing that some­times makes me focus on one or another human being in the street. Well, I should not be proud of star­ring at people, but some­times it happens :)

Blogger Ari Seth Cohen from New York, hunts in the streets for older than forty years old indi­vidu­als, that enrich their daily routine and tell their story using indi­vidual fash­ion and style. I can’t tell exactly why, but these inter­views, present­a­tions and pic­tures con­tain a cer­tain charm. I would say this is a moment when fash­ion and self-​expression over­steps that per­fect cult of young, emphas­ized in our society.

These videos and pic­tures are worth watch­ing for exotic, funny ele­ments and some­times it even makes you say — “I would definately like grandma like this!”. At the same time, they reveal pretty inter­est­ing social top­ics, like eld­erly people ste­reo­type in today’s soci­ety, fash­ion tar­get audi­ence, mar­ket driven eco­nomy or just self-​expression and cre­ativ­ity. It struck me, that all these eld­erly people, express­ing their per­son­al­it­ies through cloth­ing and accessor­ies, could even be called sort of sub­cul­ture with own tra­di­tions, tend­en­cies and gen­eral attitudes.

I rarely hear people optim­ist­ic­ally stat­ing, that every age cre­ates its own charm and that self-​expression doesn’t have to be lim­ited by years, time or ste­reo­types. I think we should think about it more and hope that these videos will attract your eye as well. By the way, greet­ings to Lina Pilioplytė from Lithuania! It seems like she’s hav­ing a good time in New York, work­ing on lovely video works.

Gintarė Žitkevičiūtė
About author:
Gintarė Žitkevičiūtė
Gintare Zitkeviciute is Art Pit’s thinker and doer. In her work practise, she values lean approach, creativity and quick decisions. She doesn't like working with random people and thinks that a team is a heart of successful project. For that reason, she carefully picks people she works with on everyday basis. She is mostly interested in innovatio... Read further >
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