Left brain: I am the left brain. I am a scientist. A mathematician. I love the familiar. I categorize. I am accurate. Linear. Analytical. Strategic. I am practical. Always in control. A master of words and language. Realistic. I calculate equations and play with numbers. I am order. I am logic. I know exactly who i am.
Right brain: I am the right brain. I am creativity. A free spirit. I am passion. Yearning. Sensuality. I am the sound of roaring laughter. I am taste. The feeling of sand beneath bare feet. I am movement. Vivid colors. I am the urge to paint on an empty canvas. I am boundless imagination. Art. Poetry. I sense. I feel. I am everything i wanted to be.
The best or nothing – nobody wants to be nothing! However, if we look closer at the product hiding under that advertisement, we would find the unbelievable German precision and accuracy. If not the colors catching our eye, we may even get confused in our search for an answer to a question: “what exactly is „the best“?. So what is this advertisement for? Could it be that Mercedes-Benz is abandoning its well deserved name? Or maybe the product created by many engineers for years and a long time symbol of quality is now becoming a symbol of comfort, freedom of movement and beauty? Possibly, there is a reason why it is represented by the brain. I see both: a story being told and an indicator which measures the level of customer satisfaction.
In any case, this ad convinced me once again that it is now fashionable to be creative. I am sure that Mercedes-Benz like everyone else is trying to exploit creativity. Profit is no longer in the “potatoes“ from a well cultivated field or in the quality of a product alone. Growth of media is one of reasons why profit now is closer associated with selling and services than it ever was before. Innovation and creativity now are the main driving forces of the modern economy. Designer education today include not only business strategy but entrepreneurship as well; education systems are going through substantial transformations since the contemporary education system fails to „produce“ professionals who meet the standards sought after by the modern labor market. Ken Robinson is one of the first to openly criticize education systems, saying that they are the ones suppressing creativity. In the following film, he is questioning the possibilities of aligning todays education with demands of the future and the possibility of teaching „out –of-the– box“ thinking which is so important in the fast changing environment.
So what is important today if a monogamous thinking has already been outdated? New creative initiatives. When I am talking about new creative initiatives, I mean everything that can be created using different media: graphics, body, information technologies, news, IPS structures, programming languages, etc.- everything that can bring you joy and develop something new and useful. It‘s been a long time when monogamous projects were being created, nowadays everything is created by employing multiple techniques, which eventually come together into one multi-layered product. The goal is to bring together different artists and different technologies, to expand the capabilities of art and publicize the result via various channels.
Another way to create something new is a „make a change“ movement and work of an entrepreneur which economist Jean-Baptiste Say defines as: “The entrepreneur shifts economic resources out of lower and into higher productivity and greater yield.”
Theoretically, entrepreneurship is associated with exceptional abilities to notice new opportunities, dedication, self-motivation and willingness to take great risks. One of the best known examples is Steve Jobs who believed that innovation goes hand in hand with a social change. Everyone is familiar with his garage story and the story of the first Macintosh created in the dark storage room with the help of a few friends. None of them hoped that in a short future, this product will bring billions. It seemed impossible.
Steve Jobs (left) and Steve Wozniak. They created Apple. Who would have thought?
Grasshopper.com is another great example. They are definitely creative entrepreneurs and so are their clients. They‘ve created a product for entrepreneurs. The virtual phone system designed for entrepreneurs helps small business sound more professional and stay connected. Unlike the traditional calling system, Grasshopper.com functions only online and does not require any additional hardware or software. Grasshoper.com has already served 100,000 customers, and their number keeps growing every day.
Another charming feature of Grasshopper.com is the fact that they encourage their customers‘ growth. They do not try to pamper their customers but motivate them to become the best they can be. There are plenty of Grasshopper‘s motivational videos which are dedicated to encouraging individuals to work towards their goals. Rumors have it that Jazzy had only good words to say about this particular video.
Expanding the subject — people who do not believe in capitalism processes and are motivated mostly by selflessness and altruism are called social entrepreneurs. One of the best known representatives is Muhammad Yunus, the founder of Grameen Bank, an institution that provides microcredit (small loans to poor people possessing no collateral) to help its clients establish creditworthiness and financial self-sufficiency.
Another example worth following is Robert Redford, a film director and producer, who abandoned his career in 1980 to leave space for newcomers. He created Sundance Institute — a platform designed to support and develop young artists‘ initiatives. He invited 10 beginning artists to Utah and asked them to create movies they liked even if they did not meet Hollywood standards. The next step was „Sundance Film Festival“, dedicated for the publicity of such initiatives. Today Sundance is one of the biggest of independent film festivals.
Sundance Film Festival 2011. Copyright: Fred Hayes
Sundance Film Festival. Copyright: Sandria Miller
There are a lot more similar examples. Some people create startups like products. Jesse Middleton is a CEO of three successful business initiatives in New York. At the age of 25, he founded three companies surviving from each others resources: GuyHaus –delivery of goods for men, GetMinders – a service for the elderly which enables them to stay on top of their health by using simple phone calls and text messages and WeWork Labs – a great space for entrepreneurs to build their own product.
However, while the world goes crazy for startups, everyone who‘s looking for new ideas, can take a part in 54 hour marathons called „Start Up Weekends“. People who think alike gather in these meetings and according their website, roughly 80% of participants plan on continuing working with their team or startup after the weekend.
„Global Entrepreneurship Week”, which kicked off in 2008, launched by former UK Prime Minister Gordon Brown and Carl Schramm, the president and CEO of the Ewing Marion Kauffman Foundation is scheduled to occur this year in November 14–20. Since then, it has grown to 118 countries and directly engages an average of 5.9 million people each year.
Finally, I’m encouraging you, the creator, — keep creating! Combine your capabilities with other initiatives, let the creativity express itself in the new forms, develop open thinking and make wide strides. Or just do what you want to do. All visual art techniques are flexible and adaptable for creativity, however, while working on a big project don’t forget employing the left brain as well, so the car we talked about earlier would move forward. Therefore, its good that the brain is a single unit. If regardless the efforts, something does not function — rely on a team work — it always works.
If interested, follow these links:
BusinessWeek‘s best young entrepreneur‘s blog here.
Start up conference here.