Recently, I got a chance to attend an event organized by Creative Social collective, aiming to promote the creative industry, to inspire and to educate. Well, the thing, which caught my attention was its shouting headline ‘F**k thats good. What’s turning us on right now’ as well as its bold nicely made poster. Honestly, this was my first time getting to know Creative Social events, ideas and activities. So, here I was, ready to listen what is turning us on!
Usually, while attending event I am going to write about, I try to hear the gossips and participate in these informal moments when people discuss what they heard and what they did or did not like. As I was lucky to get a seat in the front and sit with some industry professionals, I was fortunate to get some opinions.
Firstly, some of the remarks I heard was that the majority of audience is quite young, which is celebrated and at the same time shows the partnership between Creative Social and Bucks University. However, some of us doubted if the content will certainly be about the industry, presenting some deeper approach and explorations.
It turned out that creative industry drivers at the moment are space and stars, e-shopping, opposites, sex affairs, FUCK, Arab Spring, mediation and various combinations of it all.
I would say, that some of the talks were quite enjoyable and funny, ironically targeting controversial examples and industry affairs. At the same time, after first few talks one could feel a little bit bored as so called inspirational content was reminding most of casual Pecha Kucha style talks and examples which been viral already, were explored and even forgotten. Although it was pleasant to remember them again and get new perspective, some audience was already turning impatient, willing to get more insight and trends instead of a lot of jokes and life stories.
One of my favourites was Sanky’s talk about opposites. Even though he inspiringly described the book, which I gave as a present for my little sister’s birthday a few years ago, some of his remarks and stories about love affairs between creatives were amusing and eye catching.
In contrast, the poorest talk was given by Christine Turner and Simon Lloyd, who tried to describe the importance of storytelling and even tell one themselves. Nobody got their story in the end.
C. Turner and S. Lloyn
Patrick Collister, was last to talk and looked slightly irritated by inconsistent slide flow. He was extremely enthusiastic about his topic, but at the same time his speech felt cliché and reminded so many TED talks. You can change the world! Go for it! Internet is great! This was kind of presentation he gave. Again, given examples were entertaining and worth attention, but I suppose everybody, working in the industry has already explored them long time ago. At least if you are digital savvy and checking recent news on creative platforms and blogs. It somehow seemed to be truly honest presentation, but in the end, it turned out a little bit over the top.
I might sound whining right now, but, honestly, I expected a little bit more. Digital, social and creative is a hot buzz right now, spreading its memes and getting crowds together. However, as there are more and more people willing to talk, consult and embrace their thoughts, it is getting extremely challenging to filter real insights and information from quite vague ones.
I believe that such events are truly much needed at the moment. It is impressive to have a crowd of youngsters enthusiastically attending them, dreaming of getting their experience, and develop personal career. At the same time, somehow it would be fantastic if professionals would put a little bit more effort to prepare their presentations and mix their personal life stories (which of course we all find amazing) with deeper insight and useful information about the industry. In the end, creative industries are highly competitive and stimulating field and there are, I suppose, a little bit more fucking fascinating and driving ideas than just personal hobbies and desires. We all have stories but lets talk about the greatest ones!
Anyway, thanks to organizers for putting an effort and gathering us all together, LBI spaces and hospitality was incredible and all evening went remarkably smoothly and was well organized. Keep it up!