Everything is in your head: Magma Architecture

What does a single per­son require in order to dis­so­ci­ate his thoughts from the envir­on­ment and engross with some­thing else? With some new world and a new envir­on­ment? Magma Architecture has decided, that the simplest way to do this is to provide your mind with dif­fer­ent space: then everything changes and vis­ion is not con­strained with plenty of unne­ces­sary objects, which our envir­on­ment is usu­ally full of. Consequently, our vis­ion con­cen­trates on most import­ant things and in this instance it is shape, mater­ial and imagery of an artist.

This install­a­tion could have been viewed in con­tem­por­ary art, pho­to­graphy and archi­tec­ture museum in Berlin. Having an elab­or­ated title IN/​IM KOPF/​In Head install­a­tion is up for explor­ing pecu­li­ar­it­ies of mater­ial, col­our, light and shape. An object is made from orange fab­ric attached to ceil­ing, floor and walls. This com­pon­ent is clearly dis­tin­guished in the con­text of exhib­i­tion and it shapes a space for a vis­itor to put his head inside and in this way bend to tinier details.

A vis­itor crouches down, puts his head into a hole of the orange fab­ric and then he is able to view draw­ings, mod­els and pho­to­graphs dis­played in the exhib­i­tion. These showpieces were wired and all made by Magma Architecture. Project was cre­ated by Anke Noske, Hendrik Bohle, Dominik Jörg, Lena Kleinsheine, Ksenia Kagler, Yohko Mizushima, Lena Kleinheinz, Martina Osterman and Ben Reynolds. Of course, it’s quite dif­fi­cult to ima­gine this install­a­tion, per­haps the video will help you out.

Magma was estab­lished in 2003 by Martin Osterman and Lena Kleinheinz. The former is espe­cially fam­ous for her exper­i­ments, fresh ideas as well as cre­ativ­ity. This pro­ject proves it well and I hope you will enjoy it.

Gintarė Žitkevičiūtė
About author:
Gintarė Žitkevičiūtė
Gintare Zitkeviciute is Art Pit’s thinker and doer. In her work practise, she values lean approach, creativity and quick decisions. She doesn't like working with random people and thinks that a team is a heart of successful project. For that reason, she carefully picks people she works with on everyday basis. She is mostly interested in innovatio... Read further >
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