Well, it seems like London got proper summer for at least few days, best time to go out, catch up with friends or just relax outside — poor football fans who have to watch their matches indoors! Not being one, I spent this evening wandering around London College of Communication, which was exploding with dozens or even hundreds of students’ works! Occasion quite clear — the opening of Graphic & Media Degree show 2012. Ok, let’s jump to my short overview!
So, first of all the good points. Would say that the exhibition is worth visiting, if you are interested in illustration, graphics and visual language, you will find at least few interesting pieces. In general the level of the show is higher than average and also very diverse. In one place you can stumble upon trendy comic books, anime characters, penises on the walls, interactive sculptures, sound art installations and copies of Duchamp concepts locked in glass boxes. There also were enthusiastic girls presenting performance about something ‘deep’ and overly dramatic, but I did not get what they wanted to say in the end. Am not sure if they going do it again, so you have to check before visiting. I found gaming and digital media corner quite interesting as well, but because we had just a few hours to see everything I only managed to play a few games, was fun though!
Well, and the weak points? Somehow, living in the era of digital explosion and moving image, I really missed more interactive works and artworks. It is fun to see 10 or 20 purely visual static illustrations, books, posters and various techniques, but after two hours my eyes just began to burn and I really wanted to play, touch, interact and experiment. I would really advice artists and graduates to think about implementing and using their skills in richer media formats. Audiences are getting bored very rapidly nowaday so in order to get attention you either have to be really outstanding and eye-catching or use some gamification and interaction in your pieces. Especially when the venue is so packed with different artworks.
However, there were few interactive pieces and installations, particularly nicely built one combined music, movement, colour and artist himself VJ-ing live. One guy also organised a workshop about selling yourself using social media and networking, but as we found out not so many students worry about it, or at least not yet!
Enjoy the visuals and if you visited the show yourself, I will be glad to hear your opinions!