Newest trends announce that smoking is not really hip at the moment – time for bicycles and healthy lifestyle! These trends definitely wouldn’t be satisfying for a typical American from 1920. Doctors recommend smoking because it provides one with energy, helps to stay slender and cure neurotic illnesses as well as simply keeps good mood. And this is only a tiny part of all reasons why a process of smoking seemed so appealing for Americans from 1920 to 1950. Who could resist to such a lovely action as smoking? It’s incredible and even fascinating to observe this type of commercials. Generations grew up with these posters and advertisement.
These days, when most commercials show yellow teeth, rattle about hum, threaten cancer and other horrifying diseases, a poster with Santa Claus smoking a cigarette looks almost like a parody. It’s hard to believe that once this sort of marketing was effective!
One could die laughing looking at the illustration on the left where smoking is advertised by using a picture of baby – underlying meaning of this poster is that smoking “Marlboro” makes your tiny tot happy! Sport, doctors, children, all objects used for anti-advertisement campaigns nowadays, some time ago had a completely different implication. Still, we need to admit that these retro advertisements are impellent. Smoking appears to be especially romantic, vintage colors look nostalgic and fanciful ornamental cigarette packs impels to scrutinize them carefully. Layout with central composition, revealing stories, eclectic letters also draw attention – I would be pleased to see a poster like this today! haha!
Therefore we see, that today not advertisement but anti-advertisement is dedicated to smoking. Statistics show that from 1950 the number of smokers in the world declined, meanwhile there’s a clear tendency that more and more women smoke and there’s one surprising fact – man pretty often quit smoking. I admit that it’s an interesting social aspect and I’ve noticed this trend as well.
I cannot decide if it’s positive or negative, however, we live in a democratic society. In the meantime, Dr. Jackler who a while ago opened cigarette ad (1920−1950) exhibition in New York questions whether an advertisement actually changed or not, what was an impact of the propaganda for society back then and how tobacco ads affect us today? Researcher’s mother died from cancer, she lived in those times when everybody in America used to smoke and it was simply out of fashion to be a non-smoker. That’s one of the reasons why Dr. Jackler went deep into research about smoking culture in the former times.
Well, probably it’s too late to visit an exhibition, therefore I suggest you taking a look at few more ironic and amusing posters of retro smokers.