Text and visuals by Gintare Zitkeviciute
I just remembered this difficult and even stupid question - what kind of music do you like? What is your favourite genre? All the time I hear this question I just feel like I stuck. How do you explain somebody in one sentence how music has changed? And even more how do you explain the age we live in? There are no genres. There are no rules and there are no definitions anymore. If you are still not sure, you either are stuck in the past and only listen to the music of your parents, or you just do not explore todays music. And by todays I mean having the spirit of this generation and this age — we call it postmodernism, altermodernism, remix culture — who cares how it is called in the end? You can compare die Antwoord with hippies in their golden age, punk scene when it was still alive and honest, grunge when it was hot etc. etc. — the most important thing here is that it is the music of today, you like it or not.
This evening’s gig at HMV forum in London left me speechless. First of all I was amazed by this diverse and amazing crowd of die Antwoord fans. Mix of cultures, subcultures, colours, motives, symbols, total amazingness and visual madness. I was spying on die Antwoord from the very beginning, when they just released their first crazy video and launched the website. Band itself always plays on the edge of pop culture, irony, rebel and mysterious ZEF style, which makes you ask, laugh and wonder — are these guys playing a role? Can I spot some fake? I myself had never got a courage to write about them or make any conclusions about their creation. It is just too subtle, too hidden, still too fresh and even dangerous. You kinda think they are going to make the wrong move, become one more doll of these rich producers which make bands “BIG” or in other words “SHIT”.
However, it did not happen to die Antwoord yet! It is a perfect time to enjoy their enthusiasm and hunger for audience. You can feel that they love what they do and they do it with the biggest passion. Honestly, I haven’t seen such a crazy and wild gig for a while. The stage and space was shaking, security just gave up, people were getting naked and doing all they desire!
But anyway, those are not the reasons why I fell for die Antwoord in the beginning and why I still carry on checking out everything new they create today. The most important things I respect in their work are visual language, irony, intelligence, representation of South Africa, innovative approach and just really artistic spirit. For example looking at their visuals, you will notice that it is perfect and very high quality not only in their online production, but also while playing the gigs. Todays gig proved it again — every detail, from clothes, to light, stage decoration, movements — everything is set up so it would give you visual orgasm. And by irony I mean their overall style of communication and atmosphere. There are a lot of things I could discuss, but their work speaks for itself.
Well, I just want to wish die Antwoord to stay in the same spirit, not to sell their asses out and create even more amazing work! To me they are more than just a band, I value them as artists, hopefully they will not loose this charisma they brought to the town!
Moments before the gig